In the days before catchy product names...

While I'll agree there's something to be said for "telling it like it is," this is one product desperately in need of a more alluring name:

It probably could have used a more zippy tag-line, as well:

Comments

[Lidian]

Oh, that is wonderful! I absolutely love this, I can just imagine the lard comany guys thinking; boy, this'll REALLY get the housewives excited about our lard!

LOL

[50s Pam]

You know, my grannies taught me that lard makes the best pie crust and goshdarnit, they were right! Great ad!

[Afton]

I'd be interested in knowing about these "costliest shortenings." Shortening doesn't strike me as a luxury item, but maybe at one tme it was.

[C. Dianne Zweig]

Love your blog glad i found you.

Pardon my interruption, but I am looking for folks that have either "Retro Sewing Blogs" or "Nostalgia Blogs" for an article I am working on . Please send your suggestions to me at dianne@cdiannezweig.com
THANKS

Dianne
kitsch n Stuff

I am also adding you to my blog roll, hope you will stop by and add me to yours...i see you have my book on your sidebar..thanks (it came out in a second edition this week).

[divorce lawyers Toronto]

it's really retro dishes.. hello from a past

[Jean]

Bland was a type of Lard, Lard made at home and many lards did have a taste and smell to them.

[Liebchen]

Lard was made from the fat of pigs after slaughtering. Swift was one brand name. It was innexpensive (I remember when I was a little girl being sent to the store with a quarter to buy a pound of lard). It was used extensively by housewives in frying, baking, etc. into the 1960's. The use of this animal fat became unpopular when vegetable fats and oils which contained much less harmful chloresterol became the norm.