While I'll agree there's something to be said for "telling it like it is," this is one product desperately in need of a more alluring name:

It probably could have used a more zippy tag-line, as well:

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Oh, that is wonderful! I absolutely love this, I can just imagine the lard comany guys thinking; boy, this'll REALLY get the housewives excited about our lard!
LOL
Posted by: Lidian | January 26, 2008 at 11:46 AM
You know, my grannies taught me that lard makes the best pie crust and goshdarnit, they were right! Great ad!
Posted by: 50s Pam | June 27, 2008 at 07:30 PM